Wakes on water are comparable to shockwaves. When you make your own waves, you make a lasting impact on the world around you.
The ultra-conceptual tribute towards our brand identity combines the textual metaphors in three complementary directions. The goal was to create one image to represent the complexity of our product. A progressive approach inviting you to take action and aspire to great results: MAKE (action), (ride) WAVE, WAKE (leave your mark). The missing terms from the puzzle are to be completed by each one of our supporters. The word "WAVE" leaves a reflection of the word "MAKE". Together they form the perfect WAKE.